WGSE firmly adheres to the intelligent route and consolidates its position as one of the Top Ten Lighting Brands

Recently, the "Top Ten Lighting Brands in China" jointly selected by more than 500 Internet media, including Sina.com, Sohu, Toutiao Today, NetEase, and China Brand Network, was officially announced. The colorful lighting, Oupu Lighting, Sanxiong Aurora and other well-known domestic lighting brands were among them.

It is understood that the selected companies for the "Top 10 Lighting Brands in China" are industry benchmarks based on the reputation, quality, and influence of consumers and netizens, and have been selected through hundreds of thousands of netizens' "online voting". Colorful has been selected multiple times as one of the "Top 10 Lighting Brands in China" and "Top 10 Intelligent Lighting Brands in China". This not only recognizes the comprehensive capabilities of the brand's products, reputation, and services, but also demonstrates its forward-looking intelligent layout and leading brand research and development strength in the industry.

Intelligent layout, leading the industry forward

The overall environment in 2023 is turbulent, but the wave of smart homes is still on the rise. Intelligent lighting has become a shining new star in the smart home field in 2023. According to IDC's report, the shipment volume of China's smart lighting market reached around 33.79 million units in 2023, a year-on-year increase of 20.7%. This growth rate is ahead of the entire smart home device market, fully demonstrating the vitality and potential of the smart lighting field.

As early as 2018, Colorful Lighting aimed at the blue ocean of intelligent lighting and fully entered the process of brand high-end and intelligent transformation and upgrading. Wu Guang Shi Se adheres to independent innovation and research, and has successively reached strategic cooperation with multiple intelligent ecological platforms such as Graffiti Intelligence, Tmall Genie, and Mi Home Ecology. It not only focuses on professional, young and fashionable intelligent main lights and non main light products, but also sets out to layout the whole house intelligent sector products, further expanding the whole house intelligent product matrix covering lighting, environment, control, audio and video, security, appliances, and switches. With the "1+2+N" intelligent home ecological solution, it realizes a one-stop diversified scene based intelligent function combination, greatly enriching users' intelligent home experience and providing a benchmark for the development of the industry.

Brand empowerment, expanding the development track

In 2023, the Ministry of Commerce issued the "Several Measures to Promote Home Consumption", aimed at promoting home decoration consumption and old house renovation, while encouraging the integration of indoor fully intelligent assembly. These measures directly promote the growth of demand for smart home products. In the face of opportunities, Colorful Lighting is actively working from multiple aspects to open up a new era of intelligent lighting.

In terms of product research and development, Five Colors insists on independent research and development, with a professional production base of 40000 square meters and a team of over 300 skilled craftsmen; In terms of brand image, Colorful will empower a professional design team in store image, advertising placement, and other aspects.

In terms of terminals, we provide customers with a unique experience through high-end design with a differentiation strategy; In terms of operation management, in 2017, Wuguang Shise launched the V8 operation system for the first time, and in 2020, it underwent a comprehensive upgrade, including multi-dimensional assistance such as store operation, customer acquisition, team building, sales guidance, old customers, and conversion, helping traditional dealers achieve the transformation from "sitting business" to "running business", providing comprehensive one-stop empowerment, making dealers more professional, customers more confident, and realizing the dual enrichment of brand effect.

In terms of service quality, Colorful has been continuously promoting team professional training nationwide. Through targeted course arrangements for different project contents, from theoretical foundations to practical implementation, users can enjoy high standards, high efficiency, and high-quality brand services with peace of mind.

From the "Top 10 Lighting Brands in China" to the "Top 10 Intelligent Lighting Brands in China", Colorful Lighting embraces the vast development prospects of the smart home market, constantly breaks through the shackles of the traditional lighting industry, expands new tracks for its own development, explores new paths for intelligent lighting with a more positive attitude, and leads the industry to develop more healthily.