150 million exposure, 3.25 million transaction volume! How can the colorful Brand Pet Powder Festival leverage new growth in the lighting industry?

In the increasingly rational consumer market and refined demand, the competition in the lighting industry has entered a white hot stage. The traditional marketing model is gradually declining, and how to find incremental breakthroughs in the existing market has become a common challenge faced by all brands.

With a strong breakthrough in the "Brand Pet Fans Festival" that deeply integrates online and offline activities, Five Colors Lighting has broken through the game. From April 14th to May 11th, 2025, with the slogan of "Mountains without edges, heaven and earth combined, we also want to give you a 50% discount" and creative live streaming methods, the event ultimately achieved impressive results of 3.25 million yuan in transaction volume and over 150 million global exposures, rewriting a new logic for brand growth.

With Tiktok's local life operation as the core engine, through the innovative combination of "online local life operation+live broadcast", the efficient transformation of global traffic has been achieved, which not only verifies the golden formula of the linkage between local life operation and live broadcast, but also provides a new paradigm for industry transformation with hard core achievements.

Have a great time!

Ancient costume live streaming+fancy benefits, popular fan festival on the screen

From the day of its launch, the "Five Colors Lighting Brand Pet Powder Festival -55 Brand Carnival" swept across the country with lightning speed.

The creative form of combining traditional cultural elements with modern marketing through the live broadcast of COS Five Brothers' ancient costume by the anchor has successfully created a social media topic explosion.

△ Colorful Lighting Brand Pet Powder Festival Ancient Costume Live Streaming

According to the overall activity data statistics, the topic of "55 Brand Pet Fans Festival" has exceeded 13.06 million. At the same time, the number of group buying coupons generated by an event exceeded 5035+, and the number of transactions exceeded 1959+; The number of customer deposit phone numbers reached 2098+, with a total transaction amount of 3.25 million yuan; The total cash received amount is 1.85 million yuan. Truly convert traffic dividends into sales performance.

This brand fan festival focuses on the needs of users in all scenarios, launching a full range of promotional activities including bedroom master lights, cabinet sensor lights, smart switches, and whole house lighting packages. The four official live streaming rooms are fully operational, activating online traffic through combination gameplay such as limited time flash sales, exclusive discounts, and full amount lottery; Offline stores are synchronously creating immersive lighting experience areas to attract consumers to experience in store, achieving a full chain closed-loop of "online grass planting and drainage, offline experience conversion".

△ Four official live streaming rooms for the Colorful Brand Pet Powder Festival

The success of this innovative marketing model stems from its precise grasp of consumer psychology - in the era of information explosion, only differentiated and interesting content can quickly capture consumers' attention and stimulate their enthusiasm for participation.

Bet on the right treasure!

Tiktok is in advance of layout, and global linkage opens up the growth chain

The breakthrough of Colorful Lighting against the trend stems from its keen insight into market trends and strategic layout. As early as the end of 2023, facing the dilemma of traditional channel diversion, the brand keenly captured the huge potential of Tiktok's local life in precision drainage and scene marketing, and resolutely incorporated it into the core strategy.

In 2024, Five Colors will establish a professional operation team to provide one-stop empowerment training for distributors from account building, content creation to live streaming operation. We will also introduce large-scale live streaming resources to enhance the conversion efficiency of live streaming with professional teams, equipment, and language. Data shows that in 2024, the average performance of the dealer team participating in the core operation of Tiktok will increase by nearly 20%, which verifies the correctness of this strategy.

From the perspective of data analysis, the Colorful Local Living Project has achieved remarkable results so far. We have achieved a significant breakthrough in the total brand exposure, covering all channels such as short videos, live streaming, search, seeding, stores, and product cards, with a total exposure of over 150 million times. The brand topic of "# Good Lighting Choose Colorful Colors" has unprecedented popularity, with over 95.65 million participants.

Among them, more than 28000 high-quality short videos have been produced under related topics, with a total exposure of over 110 million times. The live streaming section also performed well, with a total of more than 8285 live streaming sessions and a total exposure of over 26.72 million times, fully demonstrating the strong influence of the brand in live streaming marketing.

Moreover, since the launch of the event, the total number of coupons sold has reached over 16000, successfully attracting 7954+customers for end dealers. The brand exposure and user interaction have achieved exponential growth.

This brand powder festival, as one of the series activities of the colorful lighting Tiktok local life project, set off a global growth storm by taking the "13 provincial live broadcast linkage" as the core engine. Distributors from 13 key provinces across the country collaborate closely with professional live streaming teams to achieve a doubling growth in exposure and transactions through high-frequency and high-quality live streaming matrices.

The "May Day" event has only started for three days, and the first AI content factory project in the country, Colorful, has sold over 3500 coupons in a single live broadcast in 54 cities across 13 provinces; Orders have exceeded 878+. Phenomenon level data has attracted market attention.

Under the integration mode of Tiktok's local life - online drainage+offline transaction, colorful national dealers rely on Tiktok's local life platform to accurately locate surrounding consumer groups and push personalized promotional information; The live streaming team continues to attract traffic through high-frequency and high-quality live events. Online coupons and experience vouchers are distributed to guide users to verify in offline stores, while combined with exclusive store services, to enhance user repurchase rates and brand loyalty.

This global linkage operation model not only brings significant performance growth to end merchants, but also explores a replicable transformation path for the industry.

Hard foundation!

Multidimensional cultivation, forging brand leadership strength

In the era of accelerating changes over the past century, the steady development of Colorful Lighting is not accidental, but the result of long-term adherence to multi-dimensional cultivation such as market insight, marketing innovation, channel upgrading, and product driving. This is supported by its strong comprehensive strength.

In terms of market insights, Five Colors has formed a professional research team to accurately grasp industry trends and user needs through big data analysis, consumer interviews, and other methods, and to advance the layout of emerging fields such as intelligent lighting.

In terms of marketing innovation, Colorful has always played the role of a "pioneer" in the industry. From early offline promotions to today's digital omni domain marketing, constantly innovating. In addition to the creative marketing of this brand fan festival, the brand also actively explores cross-border cooperation and expands consumer scenarios; In terms of terminal layout and operation management, through multidimensional assistance, we help traditional dealers achieve the transformation from "sitting merchants" to "running merchants", providing comprehensive one-stop empowerment, making dealers more professional, customers more confident, and achieving dual enrichment of brand effect.

Product driven is the core competitive advantage that shines brightly. Since its establishment, the brand has always regarded product quality as its lifeline, with a modern production base of 40000 square meters and advanced production equipment, strictly following international quality management system standards. At the same time, we will increase research and development investment, establish cooperative relationships with multiple universities and research institutions, form a professional R&D team of over 300 people, and continuously launch new technologies and products.

At present, the traditional marketing model has gradually entered a growth impasse, but with the strong growth of Tiktok's local life projects, it has overcome the difficulties. The product "hard power"+marketing "soft output" has become a solid foundation for its continued market leadership.

Looking ahead to the future, Colorful Lighting will continue to uphold the spirit of innovation, focus on cutting-edge fields, constantly explore new marketing models and gameplay, strengthen the depth and breadth of online and offline integration, optimize the closed-loop experience of the entire chain, and continue to write a brilliant chapter of brand development with a more firm pace and innovative attitude.