Ren Zongqi from Yuncheng, Shanxi: Rooted in professional soil in the era of turbulent traffic!

Leveraging the power of intelligence to seize business opportunities and opening a thousand square meter store against the trend.

At the beginning of 2025, when the building materials market in Yuncheng, Shanxi was filled with anxiety about store closures, Ren Zongqi, the general manager of the Shanxi Yuncheng Operations Center of Colorful Lighting, went against the trend and opened a 700 square meter intelligent exhibition hall, expanding the total business area to 1200 square meters.

From single store joining in 2018 to three stores now, from traditional lamp sales to intelligent lighting solution service providers, from traditional channel layout to Tiktok's local life and operation as a breakthrough, his growth trajectory reflects an anti common sense logic: in the industry's impetuous period of "focusing on short-term traffic, ignoring long-term soil", it is precisely professional cultivation and brand empowerment, which constitute a "tenacious light" through the cycle.

In the current fierce market competition, the flagship store of Colorful Lighting in Yuncheng, Shanxi, stood out with outstanding performance and was awarded the title of; The "Tough Light" Top 100 Elite Award. This award is a high recognition of its outstanding performance and strong market development ability. Recently, Guzhen Lighting Media invited Ren Zongqi to conduct an in-depth interview on his own growth experience and innovation path in the lighting industry.

When the flow foam recedes, expertise is the lifeboat

In 2018, Ren Zongqi was trapped in the quagmire of "miscellaneous brand chaos" - operating multiple small brands but losing money for two consecutive years, until Colorful Lighting with V8 system knocked on his store door.

At that time, the brand taught us how to create channels and make customer transactions, which were systematic empowerment that other brands could not provide. "He recalled that the V8 system was not only a sales tool, but also a methodology for embedding the concept of" professional lighting "into the terminal, making him shift from a" carrier "to a" provider of lighting environment solutions ".

When the industry was obsessed with "low price drainage", Ren Zongqi found that the downturn in the real estate market led to a depression in the entire building materials market, and a large number of local bankruptcies emerged. However, his store performance in 2024 increased by 30% instead.

Behind this is the "professional power" of colorful lighting at play. Ren Zongqi deeply understands that only professionalism can establish a firm foothold in the restless era of traffic. He leads the team to delve deeply into intelligent lighting, continuously improving service quality, and ensuring that every customer can receive the most professional solutions.

When our peers were still selling lights, we were already selling 'light experience', "Ren Zongqi said.

From Tiktok to Long Term Doctrine

"The current market competition is particularly fierce, and all the bosses in the building materials industry are facing difficulties such as shrinking customer groups and unsalable goods. The colorful lighting headquarters pay close attention to our difficulties, with its support, the company will launch a short video and online live broadcast project in 2024, and guide us to effectively operate the Tiktok platform." Ren Zongqi stressed that doing Tiktok is not chasing the wind, but building channels.

Ren Zongqi shared that as of May 2025, the Tiktok matrix of Shanxi Yuncheng Store of colorful lighting continued to work, exposing more than one million coupons in the same city and selling thousands of coupons. The maximum playback volume of a single video reaches 60W+, igniting regional traffic with popular and high-quality short video content.  

In May 2025, during the "Colorful Lighting Brand Favourite Powder Festival", Shanxi Yuncheng Store will take Tiktok as the fulcrum to open the live broadcast in the big field and move the new growth pole of the northwest lighting market. Ultimately, we achieved impressive results with a single live stream exposure attracting over 100000 visitors, nearly a thousand coupon sales, and over 200 transaction orders. Far lower than traditional channels, it demonstrates the powerful advantage of brand empowerment in new media operations.

The May Day regional linkage live broadcast is not only a highlight moment for the Shanxi Yuncheng store, but also a traffic engine for the northwest region.

Therefore, during the 618 period, the Northwest region once again made efforts. The second large-scale live broadcast was held in Hancheng, linking with northwest distributors. Single exposure, coupon sales, and order transactions all reached a new level, leveraging higher growth at lower costs.   The big live broadcast uses data to verify the overlapping advantages of brand empowerment and Tiktok's new channel development, and inject strong momentum into terminal business growth.

In the future, under the leadership of the headquarters, we will continue to deepen the local life track of Tiktok, build a "manufacturer integration" collaborative system, create a long-term growth model of "single point breakthrough, global empowerment", and continue to operate the "1+N" matrix linkage empowerment performance growth.  

The 'Golden Triangle' of Resilient Growth

When asked how to interpret "resilience growth", Ren Zongqi believes that resilience growth refers to striving to survive and maintain or improve performance in various environments. Business is often sluggish because one is not strong enough. Successful bosses can maintain performance even in adversity, while bosses who cannot adapt to market changes will be eliminated. And with the help of colorful lighting, it has quietly honed the "golden triangle" of resilient growth

I have previously worked in LED chip sales in Shenzhen, which has a deeper understanding of the products and stricter requirements for parameters. ”Ren Zongqi pointed to the lighting fixtures in the display cabinet and said, "The color rendering index and light attenuation of this spotlight are of high standards in order to better win the designer channel. In the local area, we can achieve many landing effects, which other lighting service providers cannot achieve. They only imitate our approach, but the landing effect is much worse." This "quality first" strategy has enabled him to occupy a high market share in the local high-end decoration market. two

To solve the industry pain point of "installing goods incorrectly", he did three things: training the construction team on "optical installation specifications"; Only after meeting the standards during delivery can the customer sign; Establish a 'light efficiency file' and conduct regular follow-up visits to optimize scene modes.

In the colorful lighting "manufacturer integration" system, Ren Zongqi found the energy of continuous evolution: the support provided by the headquarters, such as intelligent system iteration, light effect simulation software, Tiktok local life operation, designer training, supply chain collection, etc., enabled him to focus on terminal services. He said, "Just like planting trees, brands provide us with soil and water sources, and we are responsible for rooting and growing

Author's note:

Ren Zongqi candidly stated, "Although the building materials industry is facing challenges from the real estate downturn, the lighting industry has a promising future. Only by using unique products and precise positioning to break free from price wars, strengthening teams and services, can we win the trust of customers." From a single store to a 1200 square meter intelligent exhibition hall, the shining colors of Shanxi Yuncheng flagship store's counterattack are a vivid reflection of brand empowerment and professional cultivation.

At the moment when the flow foam has faded, the colorful lighting, guided by the spirit of "tenacious light", not only provides dealers with all-round support such as intelligent products, professional training and Tiktok operation, but also helps them to transform short-term flow into long-term reputation.

We sincerely invite like-minded partners to join us and work hand in hand with Colorful Lighting to deeply cultivate the "value of light", seize the opportunity in industry transformation, and jointly welcome the golden age anchored by value!