Five Colors and Ten Colors of Lighting in Sichuan and Mianyang: Three Must Kill Techniques for Distributors to Counter Trend Growth in Tough Light King Talk

While the lighting industry is still struggling to break through in fierce competition, Fang Yunyun, a distributor of Colorful Lighting in Mianyang, has risen against the trend and built a nearly 400 square meter intelligent experience store at Mianyang Yidian Home, redefining the future of lighting retail with high-end scene display and whole house intelligent solutions.

From being associated with Colorful Lighting in 2013 to becoming a well-known lighting brand in the Mianyang area today, her growth trajectory confirms a profound business logic - in the wave of industry upheaval, only innovation and brand symbiosis can make every beam of light shine towards a farther future.

Faced with the multiple pressures of economic downturn, impact of hardbound housing and low price competition, Fang Yunyun did not shrink back, but realized the gorgeous transformation from traditional lamp sales to intelligent lighting service providers with three major strategies of intelligent upgrading, Tiktok marketing and designer channels, and was awarded the "Tough Light" Top 100 Pioneer Award. Her story is not only a two-way journey between a distributor and a brand, but also a resilient light that illuminates the future of the industry.

Recently, Guzhen Lighting Media invited Fang Yunyun, a distributor of Colorful Lighting in Mianyang, to conduct an in-depth interview on his business wisdom and breakthrough experience. Revealing how frontline dealers use brand as a shield and service as a spear to open up new growth paths in the face of adversity.

Friendship with colorful lighting

Regarding the bidirectional rush of light

In the summer of 2013, Fang Yunyun's encounter at the image store of the Chengdu branch opened her inexplicable bond with colorful lighting. At that time, the mainstream design in the market was still complex and gorgeous, but products with colorful lighting stood out with a simple and fashionable style, "Fang Yunyun recalled." This design concept perfectly matched my aesthetic pursuit of modern lighting fixtures

The fact proves that this choice is highly forward-looking. All along, Five Colors Lighting has adhered to the concept of "customer-centric, quality oriented", continuously investing in research and development, and committed to providing consumers with high-quality, high aesthetic, and cost-effective lighting products. For over a decade, Fang Yunyun has led a team to create a well-known lighting brand in the Mianyang area, known for its colorful lighting. Our products always catch the trend ahead of our competitors, which keeps terminal sales taking the initiative, "said Fang Yunyun proudly.

Industry transformation, breaking through the industry winter with innovation

However, in recent years, the economic downturn, the impact of high-end housing, and intensified low price competition have posed survival challenges for traditional lighting distributors. Fang Yunyun candidly stated, "The decline in profits has doubled the pressure on terminal operations, but there is often a turning point hidden in crises

Key to breaking the deadlock: intelligent upgrade to seize the opportunity

The biggest pressure comes from two aspects: first, the price war caused by product homogenization, and second, the slow popularization of intelligent technology. "Fang Yunyun analyzed that she has shifted her focus to the field of intelligent lighting, and through close cooperation with the technical team of the Five Colors Lighting Headquarters, she has taken the lead in launching intelligent lighting solutions in the Mianyang market." Intelligent lighting is not only a product, but also a service. "Fang Yunyun's team is equipped with professional lighting designers to provide customers with one-stop services from scheme customization to construction docking, winning market reputation with" professionalism+experience ".

The second key to breaking the situation: Tiktok marketing reconstructs the customer acquisition mode

In 2023, Fang Yunyun will set up a professional live broadcast team to deeply engage in Tiktok content marketing, from content creation to live broadcast with goods, forming a complete online marketing closed-loop. After two years of settling down, the company finally ushered in an explosion of performance through scene based short videos to show lighting effects and live broadcast to explain intelligent technology: at present, more than 50% of the store's orders come from Tiktok, the transaction rate is as high as 98%, and the cost of customer acquisition is significantly reduced. She revealed, "Online customers come with a foundation of trust and clear goals, coupled with our professional design solutions, making transactions natural and effortless

During the "Colorful Lighting Brand Favourite Powder Festival" in May 2025, the Tiktok special live broadcast will be launched with the Mianyang store in Sichuan as the fulcrum, and the new growth pole of the lighting market in Sichuan will be promoted. The impressive achievement of live streaming exposure and drainage of over 100000, and daily coupon sales exceeding 1120, demonstrates the strong advantage of brand empowerment in new media operations.

For this reason, she especially thanked the colorful lighting headquarters for carrying out Tiktok local life training for dealers, comprehensively improving account precise positioning, short video creation ability, and live streaming ability, greatly reducing the trial and error cost of dealers, opening the flow password of new media, and realizing closed-loop marketing of online drainage and offline customer expansion.

Key to breaking the deadlock three: expanding the channels for designers

Apart from the retail market, Fang Yunyun has turned his attention to more potential and professional designer channels. She deeply realizes that designers play a crucial role in today's decoration market. They not only possess professional design knowledge and rich practical experience, but also maintain close contact with numerous high-end clients. Establishing a cooperative relationship with designers enables the pre design of colorful lighting in the decoration process, providing consumers with more professional, comprehensive, and personalized decoration solutions.

Opening a store against the trend cannot be achieved without brand and service strength

In 2025, even under pressure in the industry and with most peers shrinking their horizons, Fang Yunyun chose to build a nearly 400 square meter intelligent experience store at Mianyang Yizhijia. It is reported that the new store will focus on showcasing the latest intelligent lighting products and scene solutions with a high-end image and intelligent scene experience, and will officially open in late July.

In addition, she will cooperate with shopping mall activities, cross industry alliances, and online traffic flow from the headquarters of Colorful Lighting to further consolidate brand influence. Facade is the key to business, and high-quality and cost-effective service is the long-term solution. She insists on using details to impress customers, making every lamp a starting point for word-of-mouth promotion.

Fang Yunyun candidly stated that success cannot be achieved without the comprehensive support of the Five Colors headquarters. We have always been at the forefront of the industry in terms of innovation in products, light sources and intelligent technology, and regularly provide Tiktok operation and intelligent service training for dealers. What moved her even more was, "The headquarters not only listens to the voices of our distributors, but also quickly meets their needs. They truly treat distributors as a family, working together with us to develop together." When it comes to future development direction, she firmly stated, "Keeping up with the pace of the brand, deepening and penetrating services, and reputation is the best advertisement

#Epilogue

In the current era of declining industry dividends, Five Colors Lighting, with the spirit of "resilient light" as its core, not only provides cutting-edge intelligent products, professional operational training, and digital marketing support to distributors, but also helps them transform short-term traffic into long-term brand value. The success of Fang Yunyun proves that operators who resonate with the brand and deeply cultivate user needs will eventually stand out in the industry transformation.

In the future, Colorful Lighting will continue to work with excellent distributors, using light as a medium and intelligence as a vehicle, to jointly explore the new blue ocean of value in the lighting industry. We sincerely invite more like-minded individuals to join us, seize opportunities in challenges, and light up the future in innovation!